Screenery develops innovative DOOH (digital-out-of-home) solutions. They transform car-sharing vehicle fleets into mobile advertising spaces. They blend seamlessly into their surroundings and are only visible when they are needed.

Screenery projects digital content, such as advertising, stories from daily news programmes, disaster warnings or city information, onto the windows of urban vehicle fleets in a targeted manner when they are parked. In cooperation with the car sharing provider ShareNow, more than 500 vehicles in Berlin, Hamburg, Munich, Frankfurt, Cologne and Düsseldorf are already on the road with the screens. The content is aimed directly at passers-by on the busy pavements of city centres. The impressive sharpness and brilliance of the screens marketed under the name DOOVOLUTION guarantee a high level of attention.

If the vehicles are in motion, the broadcasting of the content is interrupted and the side screen is switched to transparent. Road safety is not jeopardised at any time – neither for the driver nor for other road users.

Screenery uses 1GB Conexa SIMs with data pooling. With eUICC technology, the data connection can be maintained remotely without ever having to change SIMs. This means that changing the data transmission technology or even the mobile network operator can be done without physical intervention. At the same time, the system remains easily scalable. With Conexa, the digital signage players can only ever be equipped with a single SIM card, but can also be used with a large number of mobile network operators. In Europe alone, Conexa offers access to 98 leading network operators in 37 countries.

Data pooling is particularly interesting for SIMs with varying data consumption. The inclusive data volume of an individual SIM is not only available to this one SIM, but to all SIMs in the shared data pool. This means that within a pool, SIMs with higher data consumption can access the data volume of other SIMs with lower consumption.